Core Values


The heart of Wilderness Financial is shared commitment to client-centered values:

  1. We endeavor to serve each clients' best interests in planning, strategy, solutions.

  2. We aim to uphold The Code of The West:

“LIVE EACH DAY WITH COURAGE.
TAKE PRIDE IN YOUR WORK.
ALWAYS FINISH WHAT YOU START.
DO WHAT HAS TO BE DONE.
BE TOUGH, AND FAIR.
WHEN YOU MAKE A PROMISE, KEEP IT.
RIDE FOR THE BRAND.
TALK LESS AND SAY MORE.
SOME THINGS AREN’T FOR SALE.
KNOW WHERE TO DRAW THE LINE.”

  1. Towards an exemplary financial advisory practice, we commit to:

  • Tenacious Passion
  • Caring Integrity
  • Accountability
  • Continuous Improvement
  • Continuous Education

We want to meet talented, high-character people who share these values, and may complement our team.

We're interested, too, in conversations toward acquisition or merging with similar mid-late career practices:

- Looking for like-minded and principled licensed associate representatives, advisors, agents interested an independent team for resource sharing, service support, collaboration and growth side-by-side, or merged together. 

We are also growing our circle of trusted local and nationwide professional relationships.

If you are -or know- someone we should meet, please let us know!


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